Amazon Prime “Day” Is Now 96 Hours Long

Despite the name, Amazon has officially confirmed Prime Day 2025 will last a whopping four days, from July 8th through the 11th.

That’s 96 hours of deals, doorbusters, and digital cart chaos. And yes, that’s still apparently considered a “day.”

The name hasn’t changed, but the math sure has.

Originally launched as a single-day event back in 2015, Prime Day started off as a 24-hour sales blitz. But Amazon doubled the length in 2017, and just doubled it again.

We’re now at four full days of shopping, and Amazon doesn’t seem interested in giving the event a more time-appropriate title. “Prime Week” anyone? (I’d even take “Prime Long Weekend.”)

It’s not even the only Prime Day anymore.

To make things even murkier, Amazon added a fall version in 2022 called “Prime Big Deal Days,” which most people just call “Fall Prime Day” or “October Prime Day.” Then they tossed in a “Big Spring Sale” every March, aka “Spring Prime Day.”

Throw in all the “early deals” that drop before each event and… yeah, it’s basically a never-ending discount cycle. So while Prime Day technically still exists, it might be more accurate to call it “Prime Year” at this point.

To be fair, the word “day” is subjective.

Sure, 24 hours is a day… on Earth. But a day on Venus lasts 5,832 hours. So if you know any higher-ups at Amazon, please let them know they could go way bigger with this.

Technically, they could make Amazon Prime Day 243 days long, and “day” would still be accurate assuming you’re logged on from the Second Rock from the Sun. (I hear the 5G is spotty up there though.)