Cinnamon Toast Crunch Just Dropped Bacon-Flavored Cereal

If your breakfast routine feels a little too normal lately, this should weird things up. General Mills and Hormel have joined forces to throw a sizzling curveball our way.

Bacon-flavored Cinnamon Toast Crunch is now officially a thing. You can grab a bag at Walmart for a limited time. (I know… it’s tragic this can’t be a permanent fixture in your breakfast rotation.)

Cinnamon + sugar + bacon?

The sweet-and-savory mashup is the latest experiment in cereal innovation that’s raising some eyebrows (and a few stomachs). It still has that classic cinnamon sugar crunch fans know and love, but now with a layer of bacon flavoring added to the mix. Before you get too excited (or horrified), there’s no real bacon in there. Just “artificial bacon flavor,” whatever that is.

Not their first rodeo.

Why thrust pork cereal upon the American public? Because we want it! General Mills claims fans were into last year’s cinnamon-flavored bacon collab between the two brands, and this was the logical next step.

Pizza-flavored cereal too?

The new hog-infused Cinnamon Toast Crunch comes on the heels of an arguably even bolder concoction from earlier in the year. In January, the brand teamed up with Totino’s for a pizza-flavored cereal giveaway. Their excuse that time was the Super Bowl. Their excuse (or potential apology) for pork-flavored cereal is still pending.

So, how’s it taste?

Snackolator got early access and called the taste “not terrible.” So… high praise. But hey, not everyone’s taste buds are ready for porky-sweet cereal fusion at 7 a.m. (I bet the leftover milk at the bottom of your bowl tastes interesting.)

You actually want to try this?

If so, get your butt to Sam Walton’s cute lil’ mom-and-pop store down the street. They’re only selling it at Walmart, where six-ounce bags run you $5.84 a pop. That’s a hefty price for something you may only eat on a dare, or serve to guests as a prank.

So, is bacon-flavored cereal a bold new frontier in breakfast? Or just a weird flex we didn’t ask for? Only your spoon can decide. But one thing’s for sure. If you’ve ever wished your cereal tasted more like brunch at a state fair, your moment has arrived.