Now Reading: “Adultoween” Is the New Holiday Every Parent Wants
-
01
“Adultoween” Is the New Holiday Every Parent Wants
Kids might have trick-or-treating, but adults are out here trying to claim Halloween for themselves as well – and honestly, they’ve got a pretty good case.
If you haven’t heard of “Adultoween” yet, here’s what all those grown-ups (especially parents) are getting on board with.
Ferrero (the candy folks) just dropped a new batch of stats showing that adults are fully on board with spooky season, and not just to supervise their kids or sneak one measly Reese’s from their pumpkin buckets.
The company is pushing the concept of “Adultoween” – basically, a night of Halloween celebrations sans kids. And according to their polling results, it’s got some traction.
“Adultoween” is a surprisingly popular idea
Over half of adults – 54%, to be exact – say they wish Halloween included an official night just for grown-ups. No kids. Just costumes, candy, and possibly cocktails.
Here’s a breakdown of the most fun (and petty) takeaways from their Halloween survey.
Halloween is not just for the little goblins.
62% of Americans say the holiday is just as much for adults as it is for kids. And if you’re a parent, you’re even more likely to agree – 71% say adults deserve equal rights to the spooky fun.
Candy taxes are real, and parents are enforcing them.
Two-thirds of parents say they have the “right” to dip into their kid’s leftover candy stash. 58% aren’t even waiting that long – they’ll happily sneak a treat or two during trick-or-treating. It’s called a parenting perk, look it up.
No kids? No problem. Adults are still hoarding candy.
64% of adults say they’ll buy candy in October even if no one’s trick-or-treating at their door. And 71% of parents admit to buying “extra” candy for themselves just in case.
Full-size candy bars reign supreme.
76% of adults say full-size bars are the best kind to steal. But we’re also nostalgic: 67% say they still prefer the same candy they loved as kids, and 72% stick to the classics over newfangled flavors. Why mess with a good thing?
Men take Halloween candy weirdly seriously.
52% of men buy premium candy to make sure their house gets that coveted “good candy” reputation, compared to 41% of women. And 21% of men will absolutely judge you if your candy game is weak. (15% of women admit they will too.)
It’s all about the nostalgia.
For 60% of people, the reason they love Halloween is pure nostalgia, and among parents it jumps to 68%. There’s just something about the smell of plastic masks and the sight of toilet paper on trees that brings us all back.
Is Halloween America’s favorite holiday?
47% of people said Halloween is the holiday they look forward to most. Sorry, Santa.
