If you’ve ever looked at your wedding budget and thought, “There’s no way I can afford this… unless Pepsi steps in,” you’re not alone.
A new survey found that 61% of Americans would totally consider a brand-sponsored wedding… as long as the brand covered at least half the cost. So if Target wants to drop 20 grand on your big day, congratulations, you’re now Mr. and Mrs. Red Dot.
Only about one-third of people say they’d refuse to “sell out” their wedding completely, which means the rest of us are fine with a little corporate romance if it means saving cash.
And if a company covers everything? People are apparently ready to get weird.
Over half of respondents said they’d be cool with things like brand-themed cocktails or slapping logos on reception tables, signage, church banners, and invites. More than half would even let the brand hand out free samples to guests. (Nothing says love like a goodie bag of energy drinks and protein bars.)
It gets wilder: one-third of people said they’d let a brand mascot attend the wedding, and one in five would let that mascot (or a company rep, like Flo from Progressive) officiate. Imagine walking down the aisle while the Kool-Aid Man says, “Ohhh yeahhh, you may now kiss the bride.”
Nearly one in five would even name-drop the sponsor in their vows. (“I promise to love you, cherish you, and never forget that this moment was made possible by Subway. Eat Fresh.”)
And yes, 17% of people said they’d sew a logo right on the wedding dress. NASCAR, but make it nuptial.
At this rate, weddings of the future might look less like fairy tales and more like Super Bowl halftime shows… and honestly, that might be the only way anyone can still afford one.