Kim Kardashian Created Shapewear for Your Face

Skims is coming for your face next.

Kim Kardashian’s shapewear empire has already tackled everything from built-in booty padding to bras with, uh, built-in headlights. But her latest launch might be the most out-there yet: shapewear for your face.

Yes, you read that right. Skims just dropped the “Seamless Sculpt Face Wrap,” a $48 compression mask designed to hug your jawline like a clingy ex. It promises strong compression and ultra-soft jaw support using collagen-infused fabric, and comes in two colors: clay and cocoa.

Think of it as a post-surgery-style head wrap, but make it fashion.

The wrap fastens with Velcro at the crown and the back of your neck, with holes for your ears—so you can still hear the collective “wait, what?” from the rest of the internet.

According to Skims, the face wrap is meant to be part of your nightly routine. Their official description calls it a “must-have” for sculpting and lifting, although there’s no actual science cited to back up any facelift-like results. It’s definitely more about vibes than verified dermatological benefits.

Still, it’s on brand for Kim, who’s long been a master of turning viral curiosities into sellouts. Love her or roll your eyes, she knows how to get people talking—and apparently, how to get them wrapping their heads in compression fabric before bed.

Whether this is the next big thing in skincare or just something to terrify your roommate with, one thing’s for sure: Kim’s not done innovating in the “slightly unhinged clothing” space.

Would you wear facial shapewear to bed? Or is this just a Kardashian-level prank on our wallets?

(For those curious or tempted: You can join the waitlist now on the Skims website. Prepare to look like you’re either recovering from a facelift or starring in a sci-fi reboot.)