Nutella Adds a New Flavor—for the First Time in Over 60 Years

In a world where food collabs keep getting weirder (mustard ice cream, anyone?), Nutella just dropped a flavor announcement that’s almost suspiciously sane.

After more than six decades of sticking to its iconic hazelnut-chocolate spread, Nutella is finally adding a new flavor to its U.S. lineup. And the big, bold, groundbreaking ingredient?

Peanuts. Just… peanuts.

The new version, aptly named Nutella Peanut, combines peanut butter with the OG hazelnut and cocoa blend.

Sure, it might not be the kind of viral monstrosity we’re used to seeing in the snack aisle—looking at you, pickled cotton candy—but that’s kind of the point. It’s classic, cozy, and makes way more sense than most food mashups floating around right now.

Still, don’t clear a space in your pantry just yet. Nutella Peanut won’t hit store shelves until spring 2026. Which means you’ve got a full year to dream about it, forget about it, or maybe start your own DIY version at home.

Nutella, made by Italian company Ferrero, hasn’t changed much since its debut in 1964. The original has been a toast-topper, pancake drizzle, and straight-from-the-jar indulgence for generations. This peanutty remix marks the brand’s first U.S. flavor extension in its 61-year history.

So far, the internet’s reaction is somewhere between “about time” and “that’s it?”

Some folks are pumped to see peanut butter finally join the Nutella party. Others are wondering why it took six decades to try something this obvious.

Either way, it’s a rare move for a brand that’s always played it safe—and that alone makes it worth watching. Whether Nutella Peanut becomes your new go-to or just a limited fling, one thing’s for sure:

2026 is looking delicious.