Happy National Pumpkin Spice Day!
So you should celebrate by ordering pumpkin-spice-something… just like you’ve been doing every day for the past month now.
A while back, researchers from Montclair State University combed through nearly 20,000 social media posts to find out if we actually love pumpkin spice as much as it seems like we do. Yes, it’s a weird thing to “research,” but whatever.
They found that 55% of posts mentioning “pumpkin spice” or the hashtag #pumpkinspice were positive in nature… 37% were considered neutral… and only 8% were negative.
They also found that pumpkin spice fervor surged from 2011 to 2017, when it peaked.
For the next four years, the hype was a little subdued, but it’s trending again of late… so apparently, pumpkin spice is as popular as ever. Unfortunately, or not!
Who knew people paid so much attention to pumpkin spice trends?
