Google Trends revealed that searches for “pumpkin spice” hit an all-time high in 2025. That’s right. Not in 2015. Not when the PSL first dropped over 20 years ago. Now. This stuff is somehow still getting more popular. Or, we’ve at least got more reasons to google it.
The PSL hype always ramps up in September, but people aren’t just looking for coffee anymore. In the pumpkin-spice-packed world we now find ourselves in, it’s like a full-blown pumpkin spice treasure hunt.
Google says “pumpkin spice near me” hit an all-time high in 2025, with Florida and New Mexico leading the charge on that one. Makes sense if you think about it. No fall foliage? No problem. Just drown everything in cinnamon-nutmeg fog.
Google also looked at the top trending pumpkin spice products people have been searching for ahead of fall, and you need none of these. But if you want all of them, you’re far from alone.
The fun thing about that last one is you’re really shopping for one of three things: skivvies that say “PSL,” smell like a PSL, or taste like a PSL – are we talkin’ edible pumpkin spice underwear? (You know you’re ride or die when you’ve incorporated pumpkin spice into your lovemaking.)
At this point, I’m not sure where we go next. Pumpkin spice inhalers? Pumpkin spice pepper spray? Will Pep Boys finally offer that PSL brake fluid we’ve been asking for?