Forget buzzing alarm clocks or the terrifying ring of a hotel wake-up call.
Holiday Inn Express is testing a brand-new way to get you out of bed: a scent-based alarm clock. Instead of beeping at you, it releases a delicious smell of your choice, like a high-tech diffuser.
Right now, it’s only being tested in a handful of countries. People in Australia and New Zealand can wake up to the breakfast-y smells of coffee, bacon, or blueberry muffin. In Japan, they’ve added nashi pear, and in Singapore and Thailand, you can start your morning with mango.
Sadly, the U.S. isn’t on the list yet, so American travelers are stuck with the classic “housekeeping knocking at 8 a.m.” method.
But the food-inspired scents aren’t just a cruel tease. They do offer an actual free breakfast, so that bacon smell might lead you straight to the real thing.
Of course, if you’re the type who could sleep through an entire kitchen operating in your hotel room, don’t worry. Old-school wake-up calls and door knocks are still available.
The scented alarm clocks are just an extra option for people who want to rise and shine with a smile… and a sudden craving for carbs.
So if you’ve ever dreamed of literally waking up and smelling the coffee, Holiday Inn Express is making it happen… just not for Americans, yet. Figures.