Benny Blanco is clearly head over heels for Selena Gomez, and he’s not afraid to smell like it. In a recent TikTok, the producer casually admitted that when Selena isn’t around, he spritzes her Rare Beauty perfume all over himself to feel closer to her.
Yep, that’s right—he wears her signature scent just to keep her “essence” nearby.
The confession was part of a promo for Rare Beauty’s new fragrance line, and while Selena didn’t seem weirded out, she did call him “so cheesy.” Which, to be fair, is kind of true. But is it cute-cheesy, or “this might be a red flag” cheesy?
Fans are split. Some think it’s a romantic gesture—like playing your partner’s favorite song on repeat when you miss them. Others say it’s a little too intense, bordering on a cologne-scented cry for help.
Still, it fits with the hyper-honest and quirky brand Blanco and Gomez have built as a couple. They’ve shared plenty of open, even cringey-in-a-good-way moments online since confirming their relationship. From silly videos to deeply personal tributes, their vibe seems to be “too real,” in a way that fans (and TikTok) love.
And while Benny might be catching side-eyes for borrowing her scent, it’s worth pointing out: celebrities have done stranger things in the name of love. (Remember Angelina and Billy Bob’s vial necklaces?)
In the end, it’s just perfume. And love is weird. So if dousing himself in Rare Beauty makes Benny feel close to his girlfriend, more power to him. Just maybe… take it easy on the spritzes.