Erewhon Is Selling a Toothpaste Smoothie

If you’ve ever sipped a smoothie and thought, “Needs more toothpaste,” well, Erewhon has answered your oddly specific dreams.

The ultra-trendy Los Angeles grocery chain known for selling blueberries that cost more than a tank of gas is back in the spotlight with their latest bizarre-but-somehow-still-kind-of-intriguing creation: the Toothpaste Smoothie.

Officially named the Mint Condition Smile Smoothie, it’s available all November at Erewhon cafés and is turning heads for obvious reasons.

No, it doesn’t really have toothpaste in it

Despite the hype, it doesn’t really contain toothpaste (phew). Instead, it’s “inspired” by one – specifically, a flavor from the high-end dental brand Boka called Ela Mint.

What’s actually in it?

What’s in it, besides viral potential? The $11 drink blends together mint, banana, mango, coconut, and blue spirulina. So it tastes less like a dentist’s office and more like a tropical vacation with a polite burst of freshness. According to Boka’s marketing director, the idea “might sound unusual, but that’s what made it so fun to create.” Of course it did.

If you’re a member of Erewhon’s $100-a-year loyalty program, you can even try it for free. Which is either a great perk or an elaborate prank, depending on your taste in smoothies and sense of irony.

Tastes better than it sounds?

Social media reactions range from “Honestly looks kinda good?” to “LA has gone too far.” And maybe that’s the point. Erewhon’s whole brand is built on that tightrope between luxury wellness and low-key chaos. A smoothie that reminds you of brushing your teeth feels perfectly on-brand.

Would you try it? Or would you rather just drink a regular smoothie and, you know, brush your teeth like a normal person?

Either way, LA’s fanciest grocery store continues to prove one thing: in the right zip code, everything can be a lifestyle flex – even your breakfast beverage.

Holiday Inn Wants You to Wake Up to… Their Smells

Forget buzzing alarm clocks or the terrifying ring of a hotel wake-up call.

Holiday Inn Express is testing a brand-new way to get you out of bed: a scent-based alarm clock. Instead of beeping at you, it releases a delicious smell of your choice, like a high-tech diffuser.

Right now, it’s only being tested in a handful of countries. People in Australia and New Zealand can wake up to the breakfast-y smells of coffee, bacon, or blueberry muffin. In Japan, they’ve added nashi pear, and in Singapore and Thailand, you can start your morning with mango.

Sadly, the U.S. isn’t on the list yet, so American travelers are stuck with the classic “housekeeping knocking at 8 a.m.” method.

But the food-inspired scents aren’t just a cruel tease. They do offer an actual free breakfast, so that bacon smell might lead you straight to the real thing.

Of course, if you’re the type who could sleep through an entire kitchen operating in your hotel room, don’t worry. Old-school wake-up calls and door knocks are still available.

The scented alarm clocks are just an extra option for people who want to rise and shine with a smile… and a sudden craving for carbs.

So if you’ve ever dreamed of literally waking up and smelling the coffee, Holiday Inn Express is making it happen… just not for Americans, yet. Figures.

20% of Americans Don’t Mind Having Crumbs in Their Bed?

Once upon a time, “breakfast in bed” was the ultimate romantic gesture. Now? For a lot of people, it’s just a one-way ticket to sleeping in a pile of toast shrapnel.

A while back, a bizarre survey found 80% of people say crumbs in bed ruin their sleep. Which sounds fine… but raises a disturbing follow-up: are the other 20% totally fine rolling around in bacon bits and scrambled egg fossils?

Still, plenty of people risk it. 35% admit to eating in bed, usually late-night snacks like cookies, chips, and popcorn. (Basically the three foods most-scientifically-designed to generate maximum crumbs.)

But here’s the kicker: 33% say eating in bed is a dating deal-breaker. And among Millennials, that number jumps to 38%… even though Millennials are also the most likely to sneak snacks under the covers. Talk about sleeping with the enemy.

So yeah, breakfast in bed might sound sweet… or satisfy sudden snack cravings you’ll regret later. But if you don’t want your sheets to double as a sandpaper exfoliator, be REAL CAREFUL about your execution.

Pancake Soup: Fall’s Quirkiest Comeback

So the word on the internet is that it’s almost fall… a.k.a. PANCAKE SOUP season. Yeah. Pancake. Soup.

A recipe from 1975 just resurfaced online, and people are losing their minds over it.

Now, when you hear “pancake soup,” you might picture some weird TikTok mashup… but nope, this is the real deal from 50 years ago, and people apparently ate it unironically.

Here’s how it works:

  1. Make pancakes in bacon grease.
  2. Slice ‘em into strips, like, well, bacon strips.
  3. Toss them into a broth made from bouillon cubes and water.
  4. Heat. Serve. Try not to panic.

At first, it sounds horrifying… but then, the longer you think about it, the more you start to wonder: Wait, is this… kinda brilliant?

Turns out, it’s actually a legit German dish called Flädlesuppe. Modern versions look more classy, and less “soupy”… but the 1975 version? Let’s just say it has “grandma experimenting in the kitchen” energy.

The internet, of course, has thoughts:

  • “Pretty sure this was invented to get rid of yesterday’s sad pancakes.”
  • “Creative… but beef broth with pancake chunks isn’t exactly ‘joy in a bowl.’”
  • “I’d rather eat pancakes and soup separately, thanks.”
  • “This screams Depression-era cooking.”
  • “Switch the broth to black tea with honey and milk, and now we’re talking breakfast!”
  • “Actually, it sounds kinda like pasta in soup . . . I’d try it!”
  • “Nope. Hard pass. Soggy flapjacks are my nightmare.”

So, Pancake Soup: genius culinary innovation . . . or mush regret?

Every Donut, Ranked from Best to Worst

If you’re ever tasked with picking up donuts for the office, do you go the lazy route and just get a dozen or two glazed, or “whatever”… or are you a hero who puts some PASSION into it? Because that’s clearly the way to go.

The donut addicts at Thrillist.com have a ranking of 24 “classic donuts” from best to worst… and spoiler alert: If you’re a cinnamon bun fan, get ready for a FIGHT.

Here’s how they ranked them:

  1. Glaze Round – The so-called “pinnacle of donuts everywhere.”
  2. Rainbow Sprinkles
  3. Old Fashioned – “Its ridges, apt for catching glaze, make eating this donut feel like a handheld, portable pound cake.”
  4. Raspberry Jelly – “A sticky and wonderfully messy gift.”
  5. Apple Fritter – “The healthiest donut there is.” (Do not fact-check this.)
  6. Donut Holes – Because you can eat more, and there are “no rules.”
  7. Chocolate Frosted
  8. Crumb Cake – Which adds a “crunchy, buttery, brown sugar topping to an already exquisite creation.”
  9. Blueberry Cake – “It’s severely underrated.”
  10. Glaze Twist and Sugar Twist
  11. Boston Cream – “Even though some criticize it for being hole-less.”
  12. French Cruller – The snooty, French cousin of the Glaze Round.
  13. Apple Cider Cake
  14. Powdered Sugar – Despite the white fingerprints that end up everywhere.
  15. Sugar Round – For criminals who don’t want their fingerprints everywhere.
  16. Bear Claw – It fell due to its “flat, limp, yeasted-dough shape.”
  17. Maple Glazed
  18. Buttermilk Bar
  19. Strawberry Frosted
  20. Cinnamon Bun – “We’d rather just get a freshly baked cinnamon roll.”
  21. Chocolate Cake
  22. Lemon Jelly – “The ‘jelly’ in these donuts is mostly gloppy cornstarch mixtures with an artificial lemon flavor in an unnatural shade of yellow.”
  23. Coconut Cake – “There’s no way around it: Coconut is controversial.”
  24. Plain Cake

This may be controversial, but I secretly really enjoy a “plain cake” donut, especially if I’m still having coffee. But it shouldn’t be. After all, if I’m eating the plain cake, that leaves 23 better options for you.

Cinnamon Toast Crunch Just Dropped Bacon-Flavored Cereal

If your breakfast routine feels a little too normal lately, this should weird things up. General Mills and Hormel have joined forces to throw a sizzling curveball our way.

Bacon-flavored Cinnamon Toast Crunch is now officially a thing. You can grab a bag at Walmart for a limited time. (I know… it’s tragic this can’t be a permanent fixture in your breakfast rotation.)

Cinnamon + sugar + bacon?

The sweet-and-savory mashup is the latest experiment in cereal innovation that’s raising some eyebrows (and a few stomachs). It still has that classic cinnamon sugar crunch fans know and love, but now with a layer of bacon flavoring added to the mix. Before you get too excited (or horrified), there’s no real bacon in there. Just “artificial bacon flavor,” whatever that is.

Not their first rodeo.

Why thrust pork cereal upon the American public? Because we want it! General Mills claims fans were into last year’s cinnamon-flavored bacon collab between the two brands, and this was the logical next step.

Pizza-flavored cereal too?

The new hog-infused Cinnamon Toast Crunch comes on the heels of an arguably even bolder concoction from earlier in the year. In January, the brand teamed up with Totino’s for a pizza-flavored cereal giveaway. Their excuse that time was the Super Bowl. Their excuse (or potential apology) for pork-flavored cereal is still pending.

So, how’s it taste?

Snackolator got early access and called the taste “not terrible.” So… high praise. But hey, not everyone’s taste buds are ready for porky-sweet cereal fusion at 7 a.m. (I bet the leftover milk at the bottom of your bowl tastes interesting.)

@snackolator

Would you try bacon flavored Cinnamon Toast Crunch? This one is wild but it’s fun… definitely worth a try. Huge thanks to @CinnamonToastCrunch for the early taste! #cereal #cinnamontoastcrunch #foodreview #snackreview

♬ original sound – snackolator

You actually want to try this?

If so, get your butt to Sam Walton’s cute lil’ mom-and-pop store down the street. They’re only selling it at Walmart, where six-ounce bags run you $5.84 a pop. That’s a hefty price for something you may only eat on a dare, or serve to guests as a prank.

So, is bacon-flavored cereal a bold new frontier in breakfast? Or just a weird flex we didn’t ask for? Only your spoon can decide. But one thing’s for sure. If you’ve ever wished your cereal tasted more like brunch at a state fair, your moment has arrived.

Ozzy Osbourne’s Final Show, Celebrated with These Breakfast Treats

Ozzy Osbourne took his final bow onstage at Black Sabbath’s “Back to the Beginning” show in England. It reunited all four original members – guitarist Tony Iommi, drummer Bill Ward, bassist Geezer Butler, and Ozzy Osbourne – for the first time in 20 years. The all-day event went down in their hometown, Birmingham, England, and raised almost $200 million for charity.

Over 5 million of us metalheads around the world tuned into the livestream so we didn’t have to miss out. But it started at 10:00 a.m. ET… or 7:00 a.m. for people on the West Coast, like me. (7:00 a.m. on a SATURDAY?!)

Since I had to be up so early, I decided to make it fun – and delicious – with a few breakfast dish ideas to celebrate.

If you missed your chance to make them for Ozzy, they’ll also work well for a little-known holiday in October called Halloween – or if dark and spooky is your M.O., anytime!

@thetopicalfruit

We are ready to get bat shape crazy to celebrate @Ozzy Osbourne and Black Sabbath’s final show! Here are two breakfast ideas to enjoy during the early morning livestream. For more information, including the recipes, visit us at TheTopicalFruit.com. 🖤🦇🤘#ozzyosbourne #blacksabbath #backtothebeginning #recipe #breakfast #bat #metal #rock #WeLoveYouOzzy #BarkAtTheEgg

♬ Rock beat metal – DegeBeats

Bat-Shaped Egg Bites

Ingredients:

  • 8 slices bacon (about 8 ounces), cut into 1/2″ pieces
  • 1 tablespoon avocado oil
  • 18 large eggs
  • 1/2 cup half-and-half
  • 3 scallions, thinly sliced
  • 2 Roma tomatoes, seeded and diced
  • 2 cups shredded sharp cheddar
  • 2 teaspoons of Kosher salt
  • 1/4 teaspoon of freshly ground black pepper
  • 18″ x 13″ sheet pan
  • Bat-shaped cookie cutter

Directions:

  • Preheat the oven to 350 degrees. After cutting the bacon, spread it onto the sheet in a single layer. Drizzle with oil. Bake about 15 minutes until it is crisp and lightly browned. Remove from oven, but do not drain fat. Reduce oven temperature to 300 degrees.
  • Whisk the eggs, half-and-half, salt, pepper, and scallions. Pour mixture over the bacon, and top with tomatoes and cheese. Carefully return the pan into the oven, and bake until the eggs are set (about 25 minutes.)
  • Let the eggs cool for about 5 minutes. Using the cookie cutter, stamp out your bats. Enjoy!

Note: In the TikTok video, I cut the recipe in half.


Apple Cinnamon Roll Bake

Ingredients:

  • 2 Pink Lady apples (Ozzy’s fav!) – Peeled, cored, and diced
  • 1 tablespoon of light brown sugar + 1/2 teaspoon of ground cinnamon
  • 1 can of Pillsbury Grands cinnamon rolls
  • 5 tablespoons of unsalted butter – melted
  • 1/3 cup of packed light brown sugar
  • 9″ baking pan

Directions:

  • Preheat oven to 350 degrees and spray baking pan with nonstick cooking spray. (I used avocado oil.)
  • Cut each cinnamon roll into 6 pieces. Sprinkle the pieces evenly in your greased baking pan.
  • Sauté apples in a skillet, and add the brown sugar and cinnamon mixture. Add water as necessary. Once the apples are done, drain if necessary, then add them to your baking pan.
  • In a microwave safe bowl, melt butter. Mix in the 1/3 cup of brown sugar. Pour over the cinnamon roll pieces and apples.
  • Bake for 28 – 33 minutes, or until the center is cooked through. Once it’s done, let cool for 10 minutes.
  • Before serving, don’t forget to pour the icing! If you prefer a thinner glaze, you can mix a tablespoon of milk or heavy whipping cream. Voila!

Heinz Wants to Make “Breakfast Ketchup” a Thing

If you like ketchup on eggs, there’s a 1000% chance you’ve been shamed for it at some point in your life (Maybe many points.) But now Heinz wants you to start owning it and help them make “breakfast ketchup” a thing.

In a bold new move, Heinz is stepping in to defend ketchup lovers everywhere with a campaign that basically says: “Yeah, we do that. And shut up, it’s delicious.”

They teamed up with 100 Waffle House locations around the country to debut new “Breakfast Ketchup” labels. Their new line? “Ketchup at breakfast should be the norm, not the exception.”

Around 50 diners across the U.S. are also getting limited-edition bottles shaped like maple syrup containers. Because if syrup gets to sit on every breakfast table like royalty, why shouldn’t ketchup get a little shine too?

https://www.tiktok.com/@heinz_us/video/7515447720891452714

Okay, so what makes it “breakfast” ketchup?

Answer: Nothing. (It still works on hot dogs.)

The ketchup itself hasn’t changed. It’s just a clever marketing gimmick. Heinz is simply hoping to extend their main offering to that all-important first meal of the day… because 🤑.

If they really wanted to push the envelope, they could have gone with some sort of ketchup/syrup hybrid. But does ketchup and syrup on eggs somehow seem even grosser?

If you’re a ketchup-on-eggs fan, you’re not alone.

According to Heinz, one in four people already reach for the ketchup bottle at breakfast. So in their eyes, this is already a thing. They’re just trying to normalize it.

Wait, 25% already use ketchup at breakfast?

Is it possible? Yes. But only because hash browns exist.

Eliminate potatoes from the equation, and I’d posit the real number of breakfast ketchup indulgers is closer to 1 in 20. There’s just no way a quarter of the country is putting ketchup on their eggs, bacon, toast, pancakes, granola, or cereal on a semi-regular basis. (If you’re putting it on your Froot Loops, bravo. You’re a true original.)

Ketchup on potato chips too?!

This isn’t the first time Heinz has tried to convince us that their signature product belongs on more than burgers, dogs, and fries. Just months earlier, they tried to convince America that dipping potato chips in ketchup was a thing that should happen.

@heinz_us

Dipping fries in ketchup isn’t weird. But what about chips? To find out, we asked people what they think of new HeinzChipDip. Try it for yourself and let us know what you think with #HeinzChipDipChallenge

♬ original sound – heinz

Breakfast ketchup people need not be ashamed anymore.

Obviously encouraging people to use your product in more areas of their life is a solid marketing strategy. (Waiting for them to tell me it’s a great moisturizer too!) But will all the ad dollars actually make more people believe ketchup on eggs is a good idea? Or did they just see the hot-sauce-at-breakfast trend take off, and decide it was an in?

Either way, the fact that the largest ketchup brand in the world has your back is no small thing. So if you’ve ever been side-eyed for putting ketchup on your eggs (or bacon, or anything else on your plate), you’ve now got Heinz in your corner the next time you hear it from breakfast ketchup haters.

Just don’t start putting it on Cheerios, or I’m out!

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