If you’ve ever sipped a smoothie and thought, “Needs more toothpaste,” well, Erewhon has answered your oddly specific dreams.
The ultra-trendy Los Angeles grocery chain known for selling blueberries that cost more than a tank of gas is back in the spotlight with their latest bizarre-but-somehow-still-kind-of-intriguing creation: the Toothpaste Smoothie.
Officially named the Mint Condition Smile Smoothie, it’s available all November at Erewhon cafés and is turning heads for obvious reasons.
No, it doesn’t really have toothpaste in it
Despite the hype, it doesn’t really contain toothpaste (phew). Instead, it’s “inspired” by one – specifically, a flavor from the high-end dental brand Boka called Ela Mint.
What’s actually in it?
What’s in it, besides viral potential? The $11 drink blends together mint, banana, mango, coconut, and blue spirulina. So it tastes less like a dentist’s office and more like a tropical vacation with a polite burst of freshness. According to Boka’s marketing director, the idea “might sound unusual, but that’s what made it so fun to create.” Of course it did.
If you’re a member of Erewhon’s $100-a-year loyalty program, you can even try it for free. Which is either a great perk or an elaborate prank, depending on your taste in smoothies and sense of irony.
Tastes better than it sounds?
Social media reactions range from “Honestly looks kinda good?” to “LA has gone too far.” And maybe that’s the point. Erewhon’s whole brand is built on that tightrope between luxury wellness and low-key chaos. A smoothie that reminds you of brushing your teeth feels perfectly on-brand.
Would you try it? Or would you rather just drink a regular smoothie and, you know, brush your teeth like a normal person?
Either way, LA’s fanciest grocery store continues to prove one thing: in the right zip code, everything can be a lifestyle flex – even your breakfast beverage.
