Tag: Hollywood

Sydney Sweeney’s Bra-Stunt at the Hollywood Sign Might Cost Her

Sydney Sweeney just pulled a Hollywood power move—and might end up paying for it.

The Euphoria and Anyone But You star recently scaled the iconic Hollywood sign under the cover of nightfall and hung strings of bras from the letters. Why? To promote her new lingerie line, Syrn. Because nothing says “bold brand launch” like draping undergarments across one of the most recognizable landmarks on Earth.

But there’s one small issue: she wasn’t exactly supposed to do that.

While Sweeney reportedly did get permission to film near the sign, she did not have clearance to climb it, touch it, or accessorize it with a Victoria’s Secret explosion. The Hollywood Chamber of Commerce owns the sign and holds the intellectual property rights tied to it. So naturally, they were not amused when the bras made their surprise cameo.

They’ve since sent her a strongly worded letter—translation: lawyer talk is incoming—asking her to get in touch to work out an “agreement” for using their property. That’s usually code for “let’s talk about how much you’re going to pay us.”

To be fair, the stunt definitely delivered on spectacle. Sydney had a whole camera crew capturing the moment, and video of her climbing the sign is already making the rounds online. It’s guerrilla marketing at its most glamorous… and riskiest.

While the Hollywood sign has seen its share of antics over the years (remember when it was changed to say “Hollyweed”?), the Chamber of Commerce has been increasingly protective of it in recent years, especially when commercial ventures try to use it without paying up.

No official lawsuit has been filed yet, but depending on how negotiations go, this could turn into one very expensive lingerie photoshoot.

Sydney may be facing some legal headaches, but from a branding perspective? Mission accomplished. Syrn is now a household name, and the bras-on-the-sign image is already seared into social media feeds everywhere.

So yes, she might have to write a check… but she also just pulled off one of the boldest fashion launches in recent memory.

Labubu Goes Hollywood: A Movie Is on the Way

Collectors, brace yourselves, because the Labubu craze is about to go from key chains to the big screen.

Sony has officially picked up the film rights to Labubu, the tiny, sharp-toothed critters that have been dangling from backpacks and belt loops everywhere. If you thought the fad might fade soon, well, nope. A Labubu movie is happening, and these fuzzy little gremlins are about to get a whole lot harder to escape.

Right now, the project is still in its earliest stages, which means there are more questions than answers. Sony hasn’t announced a director, a producer, or even whether the movie will be animated or live-action.

And honestly, a live-action Labubu might send half the audience straight under their seats. An animated version might be less scream-inducing, but no promises.

For anyone late to the Labubu phenomenon, these creatures are collectibles from China, mostly sold through Pop Mart in “blind box” packaging. That means you don’t know which character you’re getting until you open it, a feature that has turned many casual shoppers into full-on treasure hunters. Fans clip them to bags, backpacks, belt loops, and pretty much anything that can hold a key ring. The price usually sits between $20 – $50 bucks depending on whether you’re grabbing a vinyl or plush version, but the resale market can be… ambitious.

Because the toys are so popular, rare designs tend to spark bidding wars, and knock-offs are just about everywhere. A movie could boost all that even further, which means collectors might be both thrilled and terrified right now.

More Labubu content? Fun. Higher prices? Not as fun.

The Labubu brand already has a devoted fanbase online, so a movie makes sense in the same way every toy eventually gets a movie. But it will be interesting to see how Sony brings these oddball characters to life. Labubu toys have a very specific vibe, equal parts cute and mildly unhinged, and translating that into a family-friendly film, or even a not-so-family-friendly one, feels like a challenge.

Miley Cyrus Got an Infection from the Hollywood Walk of Fame

Miley Cyrus has never shied away from making bold artistic choices, but she may have pushed things a bit too far.  While filming a video for a new song called “Walk of Fame”, Cyrus ended up in the ICU with a severe infection that developed after she rolled around on the Hollywood Walk of Fame.

In a recent interview, the pop star revealed that she shot the video in October and began feeling the effects not long after.  By Thanksgiving, things had taken a turn: “I was put in the ICU for a moment,” she said.

“My leg began to disintegrate in some way around the kneecap area.”

That shocking description wasn’t hyperbole.  Cyrus shared that a surgeon who examined her reacted with a simple, brutal response: “Yuck.”  She added, “They open up cadavers, they see inside the guts of humans, and they’re looking at me, telling me I’m disgusting.”

While the source of the bacteria wasn’t confirmed, it’s not hard to draw conclusions given the location.  The Hollywood Walk of Fame is a major tourist destination.  And it’s a whole street of yuck.

So next time you visit, don’t roll around on the ground.

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