Tag: Skims

Kim Kardashian’s SKIMS Launched Faux Pubic Hair Underwear—And Yes, They Sold Out

Kim Kardashian is once again proving that no topic is off-limits in fashion.

Her brand SKIMS just dropped what might be the most eyebrow-raising item in underwear history: micro string thongs with faux pubic hair. Yes, you read that correctly. FAUX. PUBIC. HAIR.

The new “Ultimate Bush” line comes in 12 variations featuring shades of brown, blonde, black, and red, with your choice of straight or curly faux hair. Each piece sells for $32, though good luck getting one—they sold out almost immediately. (Because apparently, the world has been waiting for this.) SKIMS fans who missed out can join the official waitlist, which is probably something no one ever expected to exist.

In typical SKIMS fashion, the brand leaned all the way into the bit. Their official tagline reads,

“With this iconic new panty, your carpet can be whatever color you want it to be.”

So, if you’ve ever wanted your “carpet” to match your “drapes” again, this might be your moment.

Social media, naturally, went wild. Comments ranged from delight to disbelief:


“Very Ed Gein of you, Kim,” one person wrote. Another begged, “Someone please tell me why these are out of stock. Who is buying?” One user simply demanded answers: “Kimberly, please show me the market research. Who asked for this?”

And then there’s the collective cry of the laser-hair-removal generation:

“Don’t you dare, Kimberly. I just spent a fortune on laser. We are not bringing the bush back.”

But maybe we are. From the rise of ‘70s-style grooming trends to Y2K-inspired minimalism making a full comeback, body hair is officially back in the conversation. Kim’s just giving people the option to fake it if they want to.

Whether it’s a cheeky fashion statement or a straight-up troll move, SKIMS has once again done what SKIMS does best—get everyone talking. And for better or worse, that’s what makes Kim Kardashian a marketing genius.

Kim Kardashian Created Shapewear for Your Face

Skims is coming for your face next.

Kim Kardashian’s shapewear empire has already tackled everything from built-in booty padding to bras with, uh, built-in headlights. But her latest launch might be the most out-there yet: shapewear for your face.

Yes, you read that right. Skims just dropped the “Seamless Sculpt Face Wrap,” a $48 compression mask designed to hug your jawline like a clingy ex. It promises strong compression and ultra-soft jaw support using collagen-infused fabric, and comes in two colors: clay and cocoa.

Think of it as a post-surgery-style head wrap, but make it fashion.

The wrap fastens with Velcro at the crown and the back of your neck, with holes for your ears—so you can still hear the collective “wait, what?” from the rest of the internet.

According to Skims, the face wrap is meant to be part of your nightly routine. Their official description calls it a “must-have” for sculpting and lifting, although there’s no actual science cited to back up any facelift-like results. It’s definitely more about vibes than verified dermatological benefits.

Still, it’s on brand for Kim, who’s long been a master of turning viral curiosities into sellouts. Love her or roll your eyes, she knows how to get people talking—and apparently, how to get them wrapping their heads in compression fabric before bed.

Whether this is the next big thing in skincare or just something to terrify your roommate with, one thing’s for sure: Kim’s not done innovating in the “slightly unhinged clothing” space.

Would you wear facial shapewear to bed? Or is this just a Kardashian-level prank on our wallets?

(For those curious or tempted: You can join the waitlist now on the Skims website. Prepare to look like you’re either recovering from a facelift or starring in a sci-fi reboot.)

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