The Fyre Festival Brand Is Now on eBay—And Yes, People Are Actually Bidding

Remember Fyre Festival? The luxury music festival that famously imploded in 2017 with FEMA tents, cheese sandwiches, and no bands in sight? Well, it’s back—in the form of an eBay listing.

Disgraced festival founder Billy McFarland, who served nearly four years in prison for fraud after the original event went up in flames (metaphorically), is now trying to offload what’s left of the Fyre brand. The intellectual property, trademarks, logos, and basically the entire flaming mess is up for auction to the highest bidder.

McFarland claimed earlier this year that he had a seven-figure deal to sell the Fyre brand. That deal, much like the festival itself, fell apart. So now he’s taken to eBay in hopes someone else will buy into the idea of turning Fyre into a media empire.

In a video posted to Instagram, McFarland pitches the brand as an “attention engine,” suggesting its name recognition could be used to launch new festivals, livestream events, merch collabs, or media ventures. It’s quite a pitch—especially considering how things went the first time.

Surprisingly, there’s real interest.

As of Tuesday night, there were 99 bids on the listing, with the price hovering around $200,000. That may not be the high-roller payday McFarland was hoping for, but the auction still has nearly a week left, and the Fyre name, despite (or because of) its infamy, still draws eyeballs.

McFarland has said before that he’s committed to rebuilding his image and repaying the $26 million he owes in restitution. He tried to drum up attention with promises of a “Fyre Festival II,” which was supposed to happen this year, but that idea fizzled out, too. So this latest move feels like one last Hail Mary—or maybe just a very on-brand fire sale.