Now Reading: Four 2025 Trends That May Already Be Fizzling
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Four 2025 Trends That May Already Be Fizzling
Remember when everyone wanted a Labubu doll? Kids, celebs, grown men named Dave – they all desperately needed one. But now Dave couldn’t care less, and he’s not alone. He’s just moving on with the rest of us.
According to Google, those viral Labubus that had people scrambling in the first half of the year already have some of those same people yawning.
Fresh Google Trends data shows that the dolls – and several other big trends that saw massive spikes this year – have started to nosedive just as quickly.
They released stats on what’s fading fast, and spoiler: that sweater with a crustacean on it might not be the wardrobe staple you thought it was.
Let’s break down four trends that had their moment in 2025, but are on pace to fully fade by the time we ring in 2026.
Labubu Dolls
These oddball collectible figures hit their peak in June and held steady through July, but are now free-falling in search interest. They were everywhere for a hot minute – especially on TikTok and resale sites – but like many toy crazes before them (Beanie Babies, anyone?), the buzz likely won’t stick.
Whether it was the quirky design or the exclusivity, Labubus had a grip on the internet… then didn’t. Sure, they might stick around a while longer. (Expect plenty of kids and Kardashian wannabes to get them for Christmas.) But it’s looking like the Labubu craze may have already reached its pinnacle.
Lobster Sweaters
“Fishermancore” gave us cozy cable-knit sweaters with a nautical twist, like lobsters. The trend had Gen Z’ers in Wisconsin looking like they spent their summers in Nantucket. But interest spiked in early spring and started sliding downhill by May. Maybe next year we’ll pivot to clambake chic?
Bubble Skirts
Ah yes, the puffed-up fashion comeback no one saw coming (again). Bubble skirts have made the rounds across decades, and 2025 was their latest revival.
With brands bringing them back for spring, and major fashion mags declaring them officially “back,” search interest spiked in April and May.
But by summer, the internet had moved on to any TikTok video that included a “Jet2 Holiday” V.O. (Can we please kill that trend next?)
Beaded Bags
These brightly colored, internet-famous purses were the accessory of early 2025, with “InStyle” claiming they were in “every cool girl’s closet.”
But by July, search trends had dipped hard, and it turned out not everyone wanted to carry a purse that doubled as a third-grade art project. Now they’re quickly starting to take up space in those same closets.
As Google points out, “trends” are called that for a reason – they never last. Past fads that got the same fast-burn treatment? Barbie pink in 2023, and the “mob wife aesthetic” that flared up and fizzled in 2024.
Moral of the story: Buy what you love, not what’s trending. Or maybe just keep the receipts.
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